iWareBatik
Batik: the heart of Indonesian culture


Batik is an Indonesian textile tradition that was inscribed by UNESCO as an Intangible Cultural Heritage of Humanity in 2009
iWareBatik is a digital platform designed to highlight and communicate the exceptional cultural values of the Batik tradition, protected by UNESCO as a heritage of humanity. iWareBatik stands for "I am aware of Batik," "interactive software of Batik," and "I wear Batik." The online platform helps international and Indonesian operators in the Batik sector identify the variety of Batik textiles, the philosophical values behind the motifs, their place of origin, and useful information about local producers. Since Batik characterizes the culture of every region of Indonesia, the iWareBatik platform also presents information on an overview of Batik-related tourism in Indonesia's 34 provinces.
The creation of iWareBatik's digital technologies also aims to raise people's awareness of sustainable tourism and the conservation of UNESCO heritage sites (World Heritage Sites/Intangible Cultural Heritage) in Indonesia. This project is made possible thanks to the support of the Indonesian LPDP scholarship, the Sobat Budaya Association, USI eLab, and the USI UNESCO Chair in ICT for the Development and Promotion of Sustainable Tourism at World Heritage Sites at USI - Università della Svizzera italiana, Switzerland.
Organization
Curated by

Lorenzo Cantoni
Director of the UNESCO Chair at USI - Università della Svizzera italiana
He graduated in Philosophy and earned a PhD in educational studies. He is a professor at USI - Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication, Culture and Society, where he directs the Institute of Digital Technologies for Communication and chairs the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, established at USI since 2013. He serves on the board of WHES - World Heritage Experience Switzerland and directs the Master in Digital Fashion Communication, offered in collaboration with Sorbonne University (Paris 1 Panthéon-Sorbonne), as well as the Master in International Tourism.

Puspita Ayu Permatasari
Ph.D. Sciences Europe, Amsterdam (UASE)
Dr. Puspita Ayu Permatasari received her Ph.D. from USI – Università della Svizzera italiana, Lugano, Switzerland.
Puspita is of Indonesian origin. Her research focuses on the linkage and the communication model of UNESCO intangible heritage of Indonesian Batik textiles with global fashion and tourism.